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|Title:||Balancing growth across geographic diversification and product diversification: A contingency approach|
|Source:||Hashai, N., Delios, A. (2012). Balancing growth across geographic diversification and product diversification: A contingency approach. International Business Review 21 (6) : 1052-1064. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ibusrev.2011.11.009|
|Abstract:||We theorize that firms simultaneously seek to balance their growth across both the geographic and product diversification domains. To achieve this balance, businesses commonly adopt a strategy of expanding an under-diversified direction at the expense of an over-diversified one. Accordingly, we depict geographic diversification and product diversification as being an endogenous relationship, from which we hypothesize that firms that have under-diversified in a given direction and over-diversified in the other will expand the former at the expense of the latter. Meanwhile, firms that have under-diversified in both directions will expand both diversification paths, while firms that have over-diversified in both directions will contract in both diversification routes. We investigate these predicted relationships and show them empirically using a sample of leading Japanese multinationals in the 1990-2000 period. © 2011 Elsevier Ltd.|
|Source Title:||International Business Review|
|Appears in Collections:||Staff Publications|
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