Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.lrp.2011.11.002
Title: Winning strategies in China: Competitive dynamics between mncs and local firms
Authors: Chang, S.-J. 
Park, S.H.
Issue Date: 2012
Source: Chang, S.-J., Park, S.H. (2012). Winning strategies in China: Competitive dynamics between mncs and local firms. Long Range Planning 45 (1) : 1-15. ScholarBank@NUS Repository. https://doi.org/10.1016/j.lrp.2011.11.002
Abstract: This paper presents frameworks about the competitive structure and dynamics between local and multinational firms in China. Based on an extensive fieldwork we identify technological complexity and market heterogeneity as important drivers that determine the nature and extent of competitive dynamics. Our framework illustrates different advantages and disadvantages of multinationals over local firms depending on the nature of competitive dynamics. We then discuss generic strategies for multinational firms and the ways to implement them in each competitive dimension. © 2011 Elsevier Ltd.
Source Title: Long Range Planning
URI: http://scholarbank.nus.edu.sg/handle/10635/44735
ISSN: 00246301
DOI: 10.1016/j.lrp.2011.11.002
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