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|Title:||Creativity in the opportunity identification process and the moderating effect of diversity of information|
|Source:||Gielnik, M.M., Frese, M., Graf, J.M., Kampschulte, A. (2012). Creativity in the opportunity identification process and the moderating effect of diversity of information. Journal of Business Venturing 27 (5) : 559-576. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jbusvent.2011.10.003|
|Abstract:||We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth. © 2011 Elsevier Inc.|
|Source Title:||Journal of Business Venturing|
|Appears in Collections:||Staff Publications|
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