Please use this identifier to cite or link to this item:
|Title:||Factors affecting consumers' choice of a travel agency: The case of Singapore|
|Authors:||Hui, T.K. |
|Citation:||Hui, T.K.,Wan, D. (2006). Factors affecting consumers' choice of a travel agency: The case of Singapore. Journal of Travel and Tourism Marketing 19 (4) : 1-12. ScholarBank@NUS Repository. https://doi.org/10.1300/J073v19n04_01|
|Abstract:||This study aims to identify the most important factors in selecting a travel agency as perceived by Singaporeans. Based on a sample of 184 respondents, this study showed that "value for money of the tour package" was the most important factor affecting one's choice of a travel agency, followed by "reputation of the travel agency." Nine factors were derived from 27 attributes using factor analysis. With the factor scores and the parametric (t-test and one-way ANOVA) or non-parametric tests (Mann-Whitney test and Kruskal-Wallis test), the study also showed that when selecting travel agencies, females attached more importance on the Image factor than their male counterparts. In addition, contingency analysis further revealed that age and income levels had significant influences on the choice of preferred travel agencies. Copyright © by The Haworth Press, Inc. All rights reserved.|
|Source Title:||Journal of Travel and Tourism Marketing|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Dec 9, 2018
checked on Dec 8, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.