Please use this identifier to cite or link to this item: https://doi.org/10.1080/02642060902793334
Title: Who are the online grocers?
Authors: Hui, T.-K. 
Wan, D. 
Keywords: E-commerce
Internet shopping
Online shopping
Online supermarket
Issue Date: 2009
Source: Hui, T.-K., Wan, D. (2009). Who are the online grocers?. Service Industries Journal 29 (11) : 1479-1489. ScholarBank@NUS Repository. https://doi.org/10.1080/02642060902793334
Abstract: Online grocery sales experienced a surge in Singapore in the early half of 2003 during the SARS outbreak. This research uses the technology acceptance model and some basic demographic variables to study the intended usage of online supermarkets. Based on a sample size of 211 shoppers, it was found that those 21-40 years old have a higher propensity to use the online grocery stores while those having income lower than S$2000 a month have less inclination to make use of e-grocery shopping. The stepwise discriminant analysis shows that two perceived variables, usefulness and ease of use, and two demographic variables, age and income are significant in differentiating the intended customers. Our results are different from past studies, where gender and education were found to be significant. This may be due to the fact that the bulk of the respondents were under 41 years old with at least tertiary education. © 2009 Taylor & Francis.
Source Title: Service Industries Journal
URI: http://scholarbank.nus.edu.sg/handle/10635/44202
ISSN: 02642069
DOI: 10.1080/02642060902793334
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

6
checked on Jan 23, 2018

WEB OF SCIENCETM
Citations

5
checked on Jan 10, 2018

Page view(s)

80
checked on Jan 22, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.