Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.ijinfomgt.2004.12.007
Title: Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
Authors: Teo, T.S.H. 
Keywords: Business-to-consumer
Online marketing
Singapore
Websites
Issue Date: 2005
Source: Teo, T.S.H. (2005). Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore. International Journal of Information Management 25 (3) : 203-213. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijinfomgt.2004.12.007
Abstract: This study seeks to identify the extent of usage and perceived effectiveness of various online marketing tools among Business-to-Consumer (B2C) firms in Singapore. The findings reveal that there are some significant differences between the extent to which websites utilize the various online marketing tools and the perceived effectiveness of such tools. Implications of the results are discussed and the results should be useful in helping B2C firms decide on the appropriate marketing tools to implement. © 2004 Elsevier Ltd. All rights reserved.
Source Title: International Journal of Information Management
URI: http://scholarbank.nus.edu.sg/handle/10635/44113
ISSN: 02684012
DOI: 10.1016/j.ijinfomgt.2004.12.007
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