Please use this identifier to cite or link to this item:
|Title:||Attitudes toward online shopping and the Internet|
|Citation:||Teo, T.S.H. (2002). Attitudes toward online shopping and the Internet. Behaviour and Information Technology 21 (4) : 259-271. ScholarBank@NUS Repository. https://doi.org/10.1080/0144929021000018342|
|Abstract:||Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of successful enterprises. The mass media, consumer marketers and advertising agencies seem to be in the midst of Internet discovery and exploitation. Before a company can envision what might sell online in the coming years, it must first understand the attitudes and behaviour of its potential customers. Hence, this study examines attitudes toward various aspects of online shopping and provides a better understanding of the potential of electronic commerce for both researchers and practitioners.|
|Source Title:||Behaviour and Information Technology|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Mar 21, 2019
WEB OF SCIENCETM
checked on Mar 12, 2019
checked on Mar 17, 2019
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.