Please use this identifier to cite or link to this item:
|Title:||Technology fears: Distrust and cultural persistence in electronic marketplace adoption|
|Source:||Hsiao, R.-L. (2003). Technology fears: Distrust and cultural persistence in electronic marketplace adoption. Journal of Strategic Information Systems 12 (3) : 169-199. ScholarBank@NUS Repository. https://doi.org/10.1016/S0963-8687(03)00034-9|
|Abstract:||This study interprets fears towards technology use to account for the challenge of e-marketplace (electronic marketplace) adoption. The adopters' fears can be understood by analyzing both reliability-related and value-oriented distrust. While technical remedies may reduce reliability-related distrust by removing adoption barriers and restoring online trust, they may still be ineffective in overcoming value-oriented distrust. To analyze value-oriented distrust within the context of e-marketplace adoption, it is essential to examine how a society's socio-cultural structure affects economic activities. An insight derived from this study is that when an e-marketplace is adopted, such adoption includes not only the use of technology but also the transfer of the embedded trust-production mechanisms as well as the transformation of economic assumptions and cultural beliefs about how a market system operates. As distrust is rooted in cultural beliefs persisting over generations, this requires us to be sensitive to the need to reduce value-oriented fears so as to maximize the possibility of e-marketplace acceptance. © 2003 Elsevier B.V. All rights reserved.|
|Source Title:||Journal of Strategic Information Systems|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Feb 15, 2018
WEB OF SCIENCETM
checked on Jan 30, 2018
checked on Feb 19, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.