Please use this identifier to cite or link to this item:
|Title:||A parsimonious model of stockkeeping-unit choice|
|Citation:||Ho, T.-H., Chong, J.-K. (2003). A parsimonious model of stockkeeping-unit choice. Journal of Marketing Research 40 (3) : 351-365. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.40.3.351.19232|
|Abstract:||The authors develop a model to describe and predict consumer stockkeeping-unit choice in frequently bought product categories. The model posits that a product category consists of several salient attributes with many attribute levels and represents a stockkeeping unit as an attribute-level combination. The number of parameters of the model does not increase with the number of stockkeeping units and the number of attribute levels. The authors demonstrate the descriptive and predictive power of their model using 133,492 purchase incidences in 16 product categories. Their model fits 7% better in sample and predicts 8% better out of sample in hit probability than two leading models and requires only half the number of parametes.|
|Source Title:||Journal of Marketing Research|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on May 21, 2018
WEB OF SCIENCETM
checked on May 7, 2018
checked on Apr 21, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.