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|Title:||Perceived fairness of demand-based pricing for restaurants|
|Source:||Kimes, S.E.,Wirtz, J. (2002). Perceived fairness of demand-based pricing for restaurants. Cornell Hotel and Restaurant Administration Quarterly 43 (1) : 31-37. ScholarBank@NUS Repository. https://doi.org/10.1016/S0010-8804(02)80006-4|
|Abstract:||Variable pricing in restaurants-for example, by day part or weekends versus weekdays-is likely to be okay with customers provided the different price schemes seem fair.|
|Source Title:||Cornell Hotel and Restaurant Administration Quarterly|
|Appears in Collections:||Staff Publications|
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