Please use this identifier to cite or link to this item:
|Title:||The effect of meal pace on customer satisfaction|
|Source:||Noone, B.M., Kimes, S.E., Mattila, A.S., Wirtz, J. (2007). The effect of meal pace on customer satisfaction. Cornell Hotel and Restaurant Administration Quarterly 48 (3) : 231-244. ScholarBank@NUS Repository. https://doi.org/10.1177/0010880407304020|
|Abstract:||Restaurant operators who seek to increase table turns during peak periods may want to speed up the meal's pace. However, excessive speed may make customers feel rushed. A survey of 218 respondents found that too fast a pace does affect customer satisfaction with the meal experience, with fine-dining customers more sensitive to pacing issues than customers in casual or upscale casual restaurants. Regardless of restaurant type, too fast a pace during the meal itself diminishes customer satisfaction, but speed during check settlement is often appreciated. The effects on customer satisfaction of the pace of welcome, seating, and taking drink orders depend partly on the type of restaurant and on the meal type. Guests at fine-dining restaurants do not want these preprocess events to be rushed. Additionally, a faster pace during these preprocess events at dinner diminished satisfaction ratings as compared to lunch. © 2007 Sage Publications.|
|Source Title:||Cornell Hotel and Restaurant Administration Quarterly|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Feb 27, 2018
WEB OF SCIENCETM
checked on Feb 14, 2018
checked on Mar 12, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.