Please use this identifier to cite or link to this item:
|Title:||The effects of appetitive stimuli on out-of-domain consumption impatience|
|Citation:||Li, X. (2008). The effects of appetitive stimuli on out-of-domain consumption impatience. Journal of Consumer Research 34 (5) : 649-656. ScholarBank@NUS Repository. https://doi.org/10.1086/521900|
|Abstract:||Earlier work in consumer research has documented the effect of appetitive stimuli (e.g., chocolate cookies) on a related consumption domain (e.g., eating). We argue that appetitive stimuli can lead to a change in temporal orientation and affect subsequent consumption impatience across domains. In a series of experiments, we find that consumers exposed to appetitive stimuli are more present oriented, more likely to choose smaller-sooner rewards or vice options, and more likely to make unplanned purchase decisions. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.|
|Source Title:||Journal of Consumer Research|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Aug 18, 2018
WEB OF SCIENCETM
checked on Jul 25, 2018
checked on Aug 3, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.