Please use this identifier to cite or link to this item: https://doi.org/10.1086/521900
Title: The effects of appetitive stimuli on out-of-domain consumption impatience
Authors: Li, X. 
Issue Date: 2008
Source: Li, X. (2008). The effects of appetitive stimuli on out-of-domain consumption impatience. Journal of Consumer Research 34 (5) : 649-656. ScholarBank@NUS Repository. https://doi.org/10.1086/521900
Abstract: Earlier work in consumer research has documented the effect of appetitive stimuli (e.g., chocolate cookies) on a related consumption domain (e.g., eating). We argue that appetitive stimuli can lead to a change in temporal orientation and affect subsequent consumption impatience across domains. In a series of experiments, we find that consumers exposed to appetitive stimuli are more present oriented, more likely to choose smaller-sooner rewards or vice options, and more likely to make unplanned purchase decisions. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.
Source Title: Journal of Consumer Research
URI: http://scholarbank.nus.edu.sg/handle/10635/43888
ISSN: 00935301
DOI: 10.1086/521900
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