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|Title:||The effects of appetitive stimuli on out-of-domain consumption impatience|
|Citation:||Li, X. (2008). The effects of appetitive stimuli on out-of-domain consumption impatience. Journal of Consumer Research 34 (5) : 649-656. ScholarBank@NUS Repository. https://doi.org/10.1086/521900|
|Abstract:||Earlier work in consumer research has documented the effect of appetitive stimuli (e.g., chocolate cookies) on a related consumption domain (e.g., eating). We argue that appetitive stimuli can lead to a change in temporal orientation and affect subsequent consumption impatience across domains. In a series of experiments, we find that consumers exposed to appetitive stimuli are more present oriented, more likely to choose smaller-sooner rewards or vice options, and more likely to make unplanned purchase decisions. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.|
|Source Title:||Journal of Consumer Research|
|Appears in Collections:||Staff Publications|
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