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|Title:||Effects of temporal and social distance on consumer evaluations|
|Citation:||Kim, K., Zhang, M., Li, X. (2008). Effects of temporal and social distance on consumer evaluations. Journal of Consumer Research 35 (4) : 706-713. ScholarBank@NUS Repository. https://doi.org/10.1086/592131|
|Abstract:||This article investigates how two dimensions of psychological distance (i.e., temporal distance and social distance) jointly affect consumers' evaluations of products. Drawing on the properties of psychological distance and diminishing sensitivity to the increase in distance, we show an interaction effect of the two distance dimensions on product evaluations in two experiments. Specifically, when both dimensions are proximal, consumer evaluations are more influenced by the value associated with low-level construals than when either or both dimensions are distal, where consumer evaluations are more influenced by the value associated with high-level construals. © 2008 by Journal of Consumer Research, Inc. All rights reserved.|
|Source Title:||Journal of Consumer Research|
|Appears in Collections:||Staff Publications|
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