Please use this identifier to cite or link to this item: https://doi.org/10.1016/S0148-2963(01)00274-0
Title: E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
Authors: Lee, K.S. 
Tan, S.J. 
Keywords: Electronic retailing
Perceived risks
Shopping context utility
Issue Date: 2003
Citation: Lee, K.S., Tan, S.J. (2003). E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice. Journal of Business Research 56 (11) : 877-885. ScholarBank@NUS Repository. https://doi.org/10.1016/S0148-2963(01)00274-0
Abstract: This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects between on-line and in-store shopping. Two important factors impacting consumer choice between on-line versus in-store shopping are identified: (1) the retail context utility and (2) the consumers' perceived product and service risks. Our model postulates that consumers derive utility from the shopping experience and are more likely to shop on-line for products/services that are low in purchase risks. They are also more likely to shop on-line for products with well-known brands than lesser-known ones. However, they are less likely to shop on-line from lesser-known retailers who carry well-known brands than from reputable retailers, even if the latter carry lesser-known brands. Empirical verification of the model is carried out using an experimental design setting and the results gave support to the postulations based on our theoretical model. Strategic implications for in-store and on-line retailers are discussed. © 2002 Elsevier Science Inc. All rights reserved.
Source Title: Journal of Business Research
URI: http://scholarbank.nus.edu.sg/handle/10635/43878
ISSN: 01482963
DOI: 10.1016/S0148-2963(01)00274-0
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

108
checked on Oct 19, 2018

WEB OF SCIENCETM
Citations

86
checked on Oct 3, 2018

Page view(s)

217
checked on Oct 20, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.