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|Title:||The effect of attribute order on judgment in Chinese and English|
|Source:||Tavassoli, N.T., Lee, Y.H. (2004). The effect of attribute order on judgment in Chinese and English. Journal of Experimental Psychology: Applied 10 (4) : 258-266. ScholarBank@NUS Repository. https://doi.org/10.1037/1076-898X.10.4.258|
|Abstract:||The authors found that the order of attribute presentation had a stronger effect on judgment in English than in Chinese. In Experiment 1, with a sample of 102 female and 63 male bilingual Singaporeans, the authors found that participants' memory-based judgments showed a stronger primacy effect in English than in Chinese that was mediated by recall from long-term memory. In contrast, participants' online (immediate) judgments showed a primacy effect in both languages that was unmediated by recall from short-term memory. In Experiment 2, with a sample of 67 female and 53 male bilingual Singaporeans, the authors found that participants' online judgments were more influenced by the attribute order of a previously seen competitive advertisement in English than in Chinese. A cross-cultural field study in Mainland China and the United Kingdom provided external validity for the experimental results.|
|Source Title:||Journal of Experimental Psychology: Applied|
|Appears in Collections:||Staff Publications|
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