Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/43683
Title: CAPABILITY, COMPETITION AND SOCIAL INTERACTIONS
Authors: YUAN XUCHUAN
Keywords: Social Interactions, Service rate, Price, Service quality, Consumer behavior, Word of mouth
Issue Date: 19-Jun-2013
Source: YUAN XUCHUAN (2013-06-19). CAPABILITY, COMPETITION AND SOCIAL INTERACTIONS. ScholarBank@NUS Repository.
Abstract: Consumer purchase decisions can be highly influenced by others through social interactions. How should operational decisions be adapted to the changes of consumer purchase behaviors? How should firms be equipped with fitting operational capabilities to achieve profitability, market share expansion, and brand recognition? The dissertation investigates three subtopics in the context of social interactions. First, the study is concerned with price and capacity decisions in a competitive market. Second, the study deals with the adaptation of price and capacity decisions in the long run. Third, the study investigates service effort decision in product/service delivery. The results show that, in a competitive market, a firm¿s ability to benefit from social interactions depends on the market size and its social interaction intensity. Under time-dynamic social interactions, capacity and price decisions should be forward-looking. Under satisfaction-dependent social interactions, a constant service effort policy may be optimal.
URI: http://scholarbank.nus.edu.sg/handle/10635/43683
Appears in Collections:Ph.D Theses (Open)

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