Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42998
Title: Understanding aesthetics design for e-commerce Web sites: A cognitive-affective framework
Authors: Cai, S. 
Xu, Y. 
Yu, J. 
De Souza, R.
Keywords: Organization
Visual appeal
Web site aesthetics
Issue Date: 2008
Source: Cai, S.,Xu, Y.,Yu, J.,De Souza, R. (2008). Understanding aesthetics design for e-commerce Web sites: A cognitive-affective framework. PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region. ScholarBank@NUS Repository.
Abstract: Despite its centrality to human thoughts and practices, aesthetics has largely been ignored in Web site design. Until recent years, studies begin to show that task-unrelated (aesthetic) qualities such as color, graphics and music can play an important role in enhancing both usage and enjoyment of information systems as well as improving work quality. However, research progress has been greatly impeded by the lack of a conceptual framework for understanding aesthetics as well as empirically verified instrument to measure Web site aesthetics. Our research objective is to provide a sound theoretical framework of Web site aesthetics as well as a validated instrument to measure it. Based on extensive literature review on aesthetics in environmental psychology and Human-Computer Interaction (HCI), we propose a two-dimensional structure of Web site aesthetics concept in a cognitive-affective framework and develop a Web site aesthetics instrument in the context of electronic shopping. Initial item development, statistical analyses, and validity assessment (reliability, convergent validity, and discriminant validity) are described here in details. The contribution of this effort is twofold: First, it integrates theories from different domains to help us understand the concept of Web site aesthetics. Second, an instrument is provided for Web site aesthetics, which will facilitate future research in this field.
Source Title: PACIS 2008 - 12th Pacific Asia Conference on Information Systems: Leveraging ICT for Resilient Organizations and Sustainable Growth in the Asia Pacific Region
URI: http://scholarbank.nus.edu.sg/handle/10635/42998
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

111
checked on Jan 12, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.