Please use this identifier to cite or link to this item:
|Title:||Who gets spammed?|
|Citation:||Hann, I.-H., Hui, K.-L., Lai, Y.-L., Lee, S.Y.T., Png, I.P.L. (2006). Who gets spammed?. Communications of the ACM 49 (10) : 83-87. ScholarBank@NUS Repository. https://doi.org/10.1145/1164394.1164399|
|Abstract:||Policy makers, Internet service providers and software venders are trying to develop technological, regulatory, and social solutions to eradicate the menace of spamming. Spam forum has conducted an field experiment to determine whether spam is randomly distributed or targeted to a specific section of society. It was observed that spam rates was higher for persons aged 30 with declared interest in some products or services than for those with no declared interest aged 15. It was also observed that spam was systematically targeted at consumer segments that relatively make more online purchases. The spam rate also depends upon online email service provider as it was highest in Hotmail account followed in decreasing order by Lycos, and Excite accounts. There is need of the hour to conduct extensive experiments using some of the email accounts to engage in online transactions, and online purchase to observe the impact of these activities on the spam rate.|
|Source Title:||Communications of the ACM|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Aug 16, 2018
WEB OF SCIENCETM
checked on Jul 23, 2018
checked on Jun 30, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.