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|Title:||The effect of individual needs, trust and identification in explaining participation intentions in virtual communities|
|Citation:||Han, J.J.,Zheng, R.J.,Xu, Y. (2007). The effect of individual needs, trust and identification in explaining participation intentions in virtual communities. Proceedings of the Annual Hawaii International Conference on System Sciences. ScholarBank@NUS Repository. https://doi.org/10.1109/HICSS.2007.525|
|Abstract:||This paper studied individuals' intentions to participate in virtual communities. In order to assess what influences participation intentions, we studied individual-based factors (members' social needs and self expression needs), trust and identification. We found that although needs deficiency-based motivation theory is useful to explain participation intentions, trust and identification play an important moderating role. © 2007 IEEE.|
|Source Title:||Proceedings of the Annual Hawaii International Conference on System Sciences|
|Appears in Collections:||Staff Publications|
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