Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42809
Title: Exploring continuous participation on entertainment applications of social network sites
Authors: Wu, Y.
Wang, Z.
Chang, K. 
Keywords: Continuous participation
Elaboration-likelihood model
Inherent sociability
Perceived curiosity
Perceived enjoyment
Symbolic physicality
Issue Date: 2011
Source: Wu, Y.,Wang, Z.,Chang, K. (2011). Exploring continuous participation on entertainment applications of social network sites. PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific. ScholarBank@NUS Repository.
Abstract: Researchers have been increasingly interested in examining the effect of social network site based entertainment applications (SNSEA) in retaining while expanding user base for the websites. This paper therefore proposed a research model that investigates how the different types of information embedded on SNSEA affect such continuous participation according to elaboration-likelihood model. The empirical study shows that (1) symbolic physicality reflects the content information of SNSEA, highlighting the cognitive belief (i.e., perceived curiosity) that users can obtain from SNSEA; (2) inherent sociability captures the circumstance or environment cue information of SNSEA, highlighting the affective reaction (i.e., perceived enjoyment); (3) perceived enjoyment, which is significantly related to perceived curiosity of SNSEA, is the significant antecedent of user's continuous participation. In terms of practical implication, our study provides significant indications on how to design and manage SNSEA in an effort to increase user base.
Source Title: PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific
URI: http://scholarbank.nus.edu.sg/handle/10635/42809
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