Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42772
Title: The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach
Authors: Yi, C. 
Jiang, Z. 
Keywords: Information quality
Interactivity
Perceived usefulness
Product presentation
Vividness
Issue Date: 2007
Source: Yi, C.,Jiang, Z. (2007). The antecedents of online consumers' perceived usefulness of website: A protocol analysis approach. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 4553 LNCS (PART 4) : 142-149. ScholarBank@NUS Repository.
Abstract: Internet-based interactive multimedia technologies enable online firms to display featured products via a variety of product information and various presentation formats. This study investigates how consumers evaluate the usefulness of online product presentations from their experience with the virtual products. Three different product displays on two products are tested in a survey. Using a written protocol analysis approach, the study has confirmed our expectations on the impact of information quality and system quality on consumers' online shopping experience. © Springer-Verlag Berlin Heidelberg 2007.
Source Title: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
URI: http://scholarbank.nus.edu.sg/handle/10635/42772
ISBN: 9783540731092
ISSN: 03029743
Appears in Collections:Staff Publications

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