Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42740
Title: Amodel of identity credibility in virtual communities: An elaboration likelihood model perspective
Authors: Yu, J. 
Jiang, Z. 
Chan, H.C. 
Keywords: Credibility
Elaboration likelihood model
Identity
Mechanisms
Virtual community
Issue Date: 2007
Source: Yu, J.,Jiang, Z.,Chan, H.C. (2007). Amodel of identity credibility in virtual communities: An elaboration likelihood model perspective. Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights 1 : 537-544. ScholarBank@NUS Repository.
Abstract: Given the phenomenon of enormous observing over posting behaviors in virtual communities vis-à-vis relatively little exploration from academic, this paper investigates the importance of identity credibility under pre-interaction circumstance in virtual communities. We propose a model showing the antecedents and consequences of credibility of identity. Drawn on institution-based process, attitude change process and information richness theory, we identify three antecedents: perceived effectiveness of rules, formality of third-party endorsement which serve as central route in ELM, and information richness of target identity as peripheral route. Based on previous literatures, we also identify consequences from short term perspective (members' adoption intention of suggestions) and long term perspective (perceiver identity's likelihood of future direct interaction with the target identity) in the context of problem solving or knowledge sharing. We expect this model would provide virtual community practitioners with suggestions on how to improve credibility of their members through deliberate design and management of virtual communities.
Source Title: Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
URI: http://scholarbank.nus.edu.sg/handle/10635/42740
ISBN: 9781604233810
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

45
checked on Dec 9, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.