Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42738
Title: Why people stick to play social network site based entertainment applications: Design factors and flow theory perspective
Authors: Wu, Y.
Wang, Z.
Chang, K. 
Xu, Y. 
Keywords: Flow theory
Inherent sociability
Inter-application interactivity
Multiplay asynchronicity
Perceived playfulness
Social network site based entertainment applications
Symbolic physicality
Issue Date: 2010
Source: Wu, Y.,Wang, Z.,Chang, K.,Xu, Y. (2010). Why people stick to play social network site based entertainment applications: Design factors and flow theory perspective. PACIS 2010 - 14th Pacific Asia Conference on Information Systems : 1041-1050. ScholarBank@NUS Repository.
Abstract: Benefiting from the popularity of Social Network Site (SNS), the Social Network Site based Entertainment Applications (SNSEAs) have been reaching a wide range of users. However, research on design factors in the SNSEAs and the outcomes of incorporating these factors into SNSEAs is still scant, especially for the phenomenon of user stickiness in this context. Studies on SNSEAs are believed to have a significant contribution to both the Social Network Site researchers and practitioners. This study is developed to investigate the design factors of SNSEAs and antecedent of user's stickiness through an empirical study. Based on flow theory, perceived playfulness of SNSEAs is identified as the direct antecedent, which is found to be affected by four design factors (i.e., Symbolic Physicality, Inherent Sociability, Multiplay Asynchronicity, and Inter-application Interactivity).
Source Title: PACIS 2010 - 14th Pacific Asia Conference on Information Systems
URI: http://scholarbank.nus.edu.sg/handle/10635/42738
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

58
checked on Dec 9, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.