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|Title:||Understanding continuance intention in e-learning community|
|Authors:||Oo Tha, K.K.|
|Citation:||Oo Tha, K.K.,Poo, C.-C.D.,Yu, X. (2009). Understanding continuance intention in e-learning community. 15th Americas Conference on Information Systems 2009, AMCIS 2009 9 : 5843-5857. ScholarBank@NUS Repository.|
|Abstract:||The continuous growth of e-learning community has drawn a lot of attention from IS researchers. However, studies have shown that most electronic communities are facing the problems with retaining members and motivating them for active participation. Based on irretrievable investments and IS continuance model, we propose a theoretical model employing reputation, trust, social ties, perceived usefulness and satisfaction to explain individuals' continuance intention in an elearning community. The research model is tested with the current users of an e-learning community (Integrated Virtual Learning Environment). Reputation and social ties are found to be significant, while trust, perceived usefulness and satisfaction are not. Implications for theory and practice are drawn and discussed. (2009) by the AIS/ICIS Administrative Office All rights reserved. © (2009) by the AIS/ICIS Administrative Office All rights reserved. © (2009) by the AIS/ICIS Administrative Office All rights reserved.|
|Source Title:||15th Americas Conference on Information Systems 2009, AMCIS 2009|
|Appears in Collections:||Staff Publications|
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