Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42680
Title: The conflict between absorption and selfcontrol in playing computer games: How do free trial restrictions influence playing experience and purchase decision making
Authors: Yang, X.
Teo, H.-H. 
Keywords: Cognitive absorption
Computer game
Free trial software
Functionality restriction
Mere exposure theory
Opponent- process theory
Self-control
Time restriction
Issue Date: 2008
Source: Yang, X.,Teo, H.-H. (2008). The conflict between absorption and selfcontrol in playing computer games: How do free trial restrictions influence playing experience and purchase decision making. ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems. ScholarBank@NUS Repository.
Abstract: Computer games are enduringly favorite to adolescents and appear more and more popular with adults. However, little is known about a special form of computer game software, the free trial version, and the effects of trial restrictions on player behavior and decision making. To address the impacts of free trial restrictions, this study develops a research model based on the opponent-process theory and Mere Exposure Theory to explore the conflicting forces between cognitive absorption and self-control, which further influence a trial player's willingness to pay for the product. A survey mechanism was designed and conducted to collect data. Data analysis, discussion on results, and implications are presented.
Source Title: ICIS 2008 Proceedings - Twenty Ninth International Conference on Information Systems
URI: http://scholarbank.nus.edu.sg/handle/10635/42680
Appears in Collections:Staff Publications

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