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|Title:||Real experience in a virtual store: Designing for presence in online shopping|
|Citation:||Qiu, L.,Jiang, Z.,Benbasat, I. (2006). Real experience in a virtual store: Designing for presence in online shopping. PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy : 1150-1158. ScholarBank@NUS Repository.|
|Abstract:||This paper discusses the applications of presence in online shopping and illustrates how online stores can improve their experiential appeal and utilitarian value by enhancing shoppers' feelings of presence with the help of web-based interactive multimedia technologies. Specifically, four types of presence are discussed: presence of products, presence of a sales representative, presence of an intelligent agent, and presence of Co-shoppers and other customers. Guidelines of presence design are also suggested.|
|Source Title:||PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy|
|Appears in Collections:||Staff Publications|
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