Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42645
Title: Real experience in a virtual store: Designing for presence in online shopping
Authors: Qiu, L.
Jiang, Z. 
Benbasat, I.
Keywords: Interface design
Online shopping
Social presence
Telepresence
Issue Date: 2006
Source: Qiu, L.,Jiang, Z.,Benbasat, I. (2006). Real experience in a virtual store: Designing for presence in online shopping. PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy : 1150-1158. ScholarBank@NUS Repository.
Abstract: This paper discusses the applications of presence in online shopping and illustrates how online stores can improve their experiential appeal and utilitarian value by enhancing shoppers' feelings of presence with the help of web-based interactive multimedia technologies. Specifically, four types of presence are discussed: presence of products, presence of a sales representative, presence of an intelligent agent, and presence of Co-shoppers and other customers. Guidelines of presence design are also suggested.
Source Title: PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy
URI: http://scholarbank.nus.edu.sg/handle/10635/42645
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

56
checked on Dec 16, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.