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|Title:||The effects of web site aesthetics and shopping task on consumer online purchasing behavior|
|Citation:||Cai, S.,Yu, J.,Xu, Y. (2008). The effects of web site aesthetics and shopping task on consumer online purchasing behavior. Conference on Human Factors in Computing Systems - Proceedings : 3477-3482. ScholarBank@NUS Repository. https://doi.org/10.1145/1358628.1358877|
|Abstract:||This research-in-progress investigates the effects of website aesthetics and shopping task type on consumer attitude towards electronic shopping sites. The conceptualization of website aesthetics is based on the two-dimensional structure, namely, classical and expressive aesthetics, proposed by Lavie and Tractinsky (2004). The online shopping tasks are categorized as hedonic versus utilitarian shopping tasks. A pre-test was conducted for selection of utilitarian and hedonic products. Based on the results of the pre-test, a laboratory experiment was designed to capture the effects of website aesthetics on online consumer purchasing behavior across different shopping tasks.|
|Source Title:||Conference on Human Factors in Computing Systems - Proceedings|
|Appears in Collections:||Staff Publications|
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