Please use this identifier to cite or link to this item: https://doi.org/10.2753/JEC1086-4415140105
Title: The role of mutual trust in building members' loyalty to a C2C platform provider
Authors: Chen, J.
Zhang, C.
Xu, Y. 
Keywords: C2C e-commerce
Loyalty
Mutual trust
Platform providers
Social interaction
Trust
Trust in e-commerce
Issue Date: 2009
Source: Chen, J., Zhang, C., Xu, Y. (2009). The role of mutual trust in building members' loyalty to a C2C platform provider. International Journal of Electronic Commerce 14 (1) : 147-171. ScholarBank@NUS Repository. https://doi.org/10.2753/JEC1086-4415140105
Abstract: Active interactions and relationships among members are crucial to the success of consumer-to-consumer (C2C) e-commerce. Prior studies have rarely articulated the relationship between the social interactions among members and their loyalty to the C2C platform provider. This paper differentiates two types of trust in C2C e-commerce-mutual trust among members and members' trust in the platform provider-and then proposes that trust in the platform provider mediates the relation between mutual trust and loyalty to the platform provider. A study using a sample from Chinese C2C Web sites shows that information interaction and emotional interaction both boost mutual trust among members, which in turn boosts their trust in and loyalty to the platform provider. For platform providers, the findings suggest a strategic route to building members' loyalty in a competitive market. Copyright © 2009 M.E. Sharpe, Inc. All rights reserved.
Source Title: International Journal of Electronic Commerce
URI: http://scholarbank.nus.edu.sg/handle/10635/42593
ISSN: 10864415
DOI: 10.2753/JEC1086-4415140105
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

53
checked on Dec 13, 2017

WEB OF SCIENCETM
Citations

42
checked on Nov 16, 2017

Page view(s)

88
checked on Dec 16, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.