Please use this identifier to cite or link to this item:
https://doi.org/10.1016/j.elerap.2006.04.007
| DC Field | Value | |
|---|---|---|
| dc.title | An empirical study of Web browsing behaviour: Towards an effective Website design | |
| dc.contributor.author | Tan, G.W. | |
| dc.contributor.author | Wei, K.K. | |
| dc.date.accessioned | 2013-07-11T10:13:06Z | |
| dc.date.available | 2013-07-11T10:13:06Z | |
| dc.date.issued | 2006 | |
| dc.identifier.citation | Tan, G.W., Wei, K.K. (2006). An empirical study of Web browsing behaviour: Towards an effective Website design. Electronic Commerce Research and Applications 5 (4) : 261-271. ScholarBank@NUS Repository. https://doi.org/10.1016/j.elerap.2006.04.007 | |
| dc.identifier.issn | 15674223 | |
| dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/42588 | |
| dc.description.abstract | Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a "think aloud" protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions - the meaning and content implied by Website content, its outward form, and the structure and navigation - in relation to user performance. © 2006 Elsevier B.V. All rights reserved. | |
| dc.description.uri | http://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.1016/j.elerap.2006.04.007 | |
| dc.source | Scopus | |
| dc.subject | Cognitive mapping | |
| dc.subject | User performance | |
| dc.subject | Wayfinding | |
| dc.subject | Website design | |
| dc.type | Article | |
| dc.contributor.department | INFORMATION SYSTEMS | |
| dc.description.doi | 10.1016/j.elerap.2006.04.007 | |
| dc.description.sourcetitle | Electronic Commerce Research and Applications | |
| dc.description.volume | 5 | |
| dc.description.issue | 4 | |
| dc.description.page | 261-271 | |
| dc.identifier.isiut | 000246295800002 | |
| Appears in Collections: | Staff Publications | |
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