Please use this identifier to cite or link to this item:
|Title:||An empirical study of Web browsing behaviour: Towards an effective Website design|
|Authors:||Tan, G.W. |
|Citation:||Tan, G.W., Wei, K.K. (2006). An empirical study of Web browsing behaviour: Towards an effective Website design. Electronic Commerce Research and Applications 5 (4) : 261-271. ScholarBank@NUS Repository. https://doi.org/10.1016/j.elerap.2006.04.007|
|Abstract:||Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a "think aloud" protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions - the meaning and content implied by Website content, its outward form, and the structure and navigation - in relation to user performance. © 2006 Elsevier B.V. All rights reserved.|
|Source Title:||Electronic Commerce Research and Applications|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on May 21, 2018
WEB OF SCIENCETM
checked on Apr 30, 2018
checked on May 5, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.