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|Title:||An empirical study of Web browsing behaviour: Towards an effective Website design|
|Authors:||Tan, G.W. |
|Citation:||Tan, G.W., Wei, K.K. (2006). An empirical study of Web browsing behaviour: Towards an effective Website design. Electronic Commerce Research and Applications 5 (4) : 261-271. ScholarBank@NUS Repository. https://doi.org/10.1016/j.elerap.2006.04.007|
|Abstract:||Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a "think aloud" protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions - the meaning and content implied by Website content, its outward form, and the structure and navigation - in relation to user performance. © 2006 Elsevier B.V. All rights reserved.|
|Source Title:||Electronic Commerce Research and Applications|
|Appears in Collections:||Staff Publications|
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