Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.elerap.2006.04.007
Title: An empirical study of Web browsing behaviour: Towards an effective Website design
Authors: Tan, G.W. 
Wei, K.K.
Keywords: Cognitive mapping
User performance
Wayfinding
Website design
Issue Date: 2006
Citation: Tan, G.W., Wei, K.K. (2006). An empirical study of Web browsing behaviour: Towards an effective Website design. Electronic Commerce Research and Applications 5 (4) : 261-271. ScholarBank@NUS Repository. https://doi.org/10.1016/j.elerap.2006.04.007
Abstract: Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a "think aloud" protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions - the meaning and content implied by Website content, its outward form, and the structure and navigation - in relation to user performance. © 2006 Elsevier B.V. All rights reserved.
Source Title: Electronic Commerce Research and Applications
URI: http://scholarbank.nus.edu.sg/handle/10635/42588
ISSN: 15674223
DOI: 10.1016/j.elerap.2006.04.007
Appears in Collections:Staff Publications

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