Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.dss.2011.12.010
Title: Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias?
Authors: Tan, W.-K. 
Tan, C.-H.
Teo, H.-H. 
Keywords: Consumer decision making
Decision aid
Explanation
Overconfidence bias
Issue Date: 2012
Source: Tan, W.-K.,Tan, C.-H.,Teo, H.-H. (2012). Consumer-based decision aid that explains which to buy: Decision confirmation or overconfidence bias?. Decision Support Systems 53 (1) : 127-141. ScholarBank@NUS Repository. https://doi.org/10.1016/j.dss.2011.12.010
Abstract: Providing explanation to justify product recommendations is critical in the online purchase decision process. Bulk of the extant literature has focused on the provision of decision aids facilitating screening of product alternatives and presenting of filtered alternatives. In comparison, few studies are conducted to examine decision aids that support the assessment and evaluation of the presented product alternatives prior to actual purchase, i.e., explanation-featured decision aid. This article conceptualizes three implementations of explanation aid differed by the forms of explanation elaboration. Experimental results indicate that a more elaborated explanation aid could heighten a consumer's decision confidence leading to lesser cognitive effort expended and inferior product choice made. © 2012 Elsevier B.V. All rights reserved.
Source Title: Decision Support Systems
URI: http://scholarbank.nus.edu.sg/handle/10635/42576
ISSN: 01679236
DOI: 10.1016/j.dss.2011.12.010
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

17
checked on Dec 13, 2017

Page view(s)

52
checked on Dec 8, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.