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|Title:||Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior|
|Keywords:||Consumer personal information|
|Citation:||Xie, E., Teo, H.-H., Wan, W. (2006). Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior. Marketing Letters 17 (1) : 61-74. ScholarBank@NUS Repository. https://doi.org/10.1007/s11002-006-4147-1|
|Abstract:||Accurate personal information provision is one of the most important determinants of the commercial development of the Web. However, consumers are usually reluctant to provide personal information or tend to provide false information online because of their concern about privacy violation risks. We employ a 2× 2× 2 experimental design to examine the effects of reputation, privacy notices, and rewards on online consumer behavior in volunteering two types of personal information on the Internet: demographic information and personally identifiable information. We discuss the theoretical and practical implications of the findings. © Springer Science + Business Media, Inc. 2006.|
|Source Title:||Marketing Letters|
|Appears in Collections:||Staff Publications|
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