Please use this identifier to cite or link to this item: https://doi.org/10.1145/1297797.1297803
Title: Drivers of price Premium in e-markets
Authors: Kim, H.-W. 
Xu, Y. 
Issue Date: 2007
Citation: Kim, H.-W., Xu, Y. (2007). Drivers of price Premium in e-markets. Communications of the ACM 50 (11) : 91-95. ScholarBank@NUS Repository. https://doi.org/10.1145/1297797.1297803
Abstract: The drivers of the price premium or profit are identified by examining changes in the effect of price perception on customer purchases in electronic market. Product pricing has been considered to be the main factor that influences online customers' purchase decision in the E-Market (Electronic Market). Online customers enjoy low search cost with the help of Internet technology, and often practice comparison shopping. Many Internet retailers have offered untenably low prices to attract customers based on the assumption that customers would buy products from the retailer who offers the lowest price. Changes in effect of price perception on customer purchases imply changes in customer price sensitivity or the weight attached to the price perception leading to purchase. The reputation of vendor enable customers to perceive fewer risks and lower cost of disappointing purchase when buying from the vendor.
Source Title: Communications of the ACM
URI: http://scholarbank.nus.edu.sg/handle/10635/42509
ISSN: 00010782
DOI: 10.1145/1297797.1297803
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

15
checked on Aug 8, 2018

WEB OF SCIENCETM
Citations

10
checked on Aug 1, 2018

Page view(s)

95
checked on Jun 8, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.