Please use this identifier to cite or link to this item:
|Title:||Understanding competing web application platforms: An extended theory of planned behavior and its relative model|
expectationdisconfirmation theory (EDT)
extended theory of planned behavior (TPB)
|Source:||Lin, J., Chan, H.C., Wei, K.K. (2011). Understanding competing web application platforms: An extended theory of planned behavior and its relative model. IEEE Transactions on Engineering Management 58 (1) : 21-35. ScholarBank@NUS Repository. https://doi.org/10.1109/TEM.2010.2060727|
|Abstract:||Despite many competing software systems being offered by different vendors, studies in information technology (IT) adoption rarely look at the adoption of competing products. We develop an extended theory of planned behavior (TPB), drawn from social psychology and marketing theories, to predict choice intention and subsequently the choice of two products. The extended TPB is used to compare the two products in a single analysis using relative values. The study is set in the context of two web application platforms: Microsoft and Java. A survey shows that the relative model can explain a high percentage of the variance in choice intention and actual choice. The results suggest that each product may have its own forte, with a different set of important factors. Applying the relative model to examine competing products can capture different dimensions and strengths to differentiate impacts on choice of alternative products. Factors that appear to be important for single-product analyses may not be important in a relative analysis. This highlights the importance of having a relative model study over separate single-product studies. © 2006 IEEE.|
|Source Title:||IEEE Transactions on Engineering Management|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Dec 7, 2017
WEB OF SCIENCETM
checked on Nov 29, 2017
checked on Dec 18, 2017
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.