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|Title:||Students' participation intention in an online discussion forum: Why is computer-mediated interaction attractive?|
Online discussion forum
Theory of reasoned action
|Citation:||Yang, X., Li, Y., Tan, C.-H., Teo, H.-H. (2007). Students' participation intention in an online discussion forum: Why is computer-mediated interaction attractive?. Information and Management 44 (5) : 456-466. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2007.04.003|
|Abstract:||Anecdotal evidence indicates that an online discussion forum may not be utilized to its full potential in enhancing the effectiveness and efficiency of teaching due to a lower than expected student participation rate. This paper seeks to identify the motivational behavioral factors influencing students' intention to participate in an online discussion forums (ODF). Drawing on the literature on social psychology and applying the theory of reasoned action, we develop a conceptual model of intention to participate in an online discussion forum and empirically test the hypotheses in a cross-sectional quantitative survey. The findings indicate that expectancy on hedonic outcome and utilitarian outcome and peer pressure positively influence the participation intention of students. Also, the perceived importance of learning positively moderates the relationship between utilitarian outcome expectancy and participation intention. Theoretical and practical implications of the findings are discussed. © 2007 Elsevier B.V. All rights reserved.|
|Source Title:||Information and Management|
|Appears in Collections:||Staff Publications|
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