Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/35723
Title: VALUE CO-CREATION THROUGH OPEN INNOVATION: UNDERSTANDING PARTICIPATION AND LEARNING IN CROWDSOURCING
Authors: YE HUA
Keywords: Crowdsourcing, Firms' Intention to crowdsource, Solvers' participation in crowdsourcing, Solvers' performance in crowdsourcing, TaskCN
Issue Date: 2-Jul-2012
Source: YE HUA (2012-07-02). VALUE CO-CREATION THROUGH OPEN INNOVATION: UNDERSTANDING PARTICIPATION AND LEARNING IN CROWDSOURCING. ScholarBank@NUS Repository.
Abstract: Crowdsourcing, the act of leveraging the wisdom of crowds (solvers) for organizational tasks, is increasingly gaining management¿s attention. As a relatively new phenomenon, many aspects of crowdsourcing remain to be understood. This thesis explores this phenomenon in three aspects. Study 1 developed a model based on transaction cost theory, the resource based view, and knowledge based view to examine the antecedents of firms¿ intention to crowdsource. Study 2 developed a model based on prospect theory and previous related literatures to examine the factors that sustain solvers¿ participation in crowdsourcing. Study 3 developed a model based on performance outcome learning theory and previous related literatures to examine the influence of learning activities on solvers¿ performance in crowdsourcing. It also explored the contingencies of the learning effects. Three models were tested through survey (and archival) data collected from TaskCN. Theoretical contributions, practical implications, and future research directions are discussed separately for each study. The thesis concludes by summarizing the findings and implications of the three studies.
URI: http://scholarbank.nus.edu.sg/handle/10635/35723
Appears in Collections:Ph.D Theses (Open)

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