Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/35572
Title: THE EFFECTS OF NAVIGATION SUPPORT AND GROUP STRUCTURE ON COLLABORATIVE ONLINE SHOPPING PERFORMANCE
Authors: CHENG YIHONG
Keywords: collaborative online shopping, navigation support, group structure, information search scope, coordination performance, decision quality
Issue Date: 31-Jul-2012
Source: CHENG YIHONG (2012-07-31). THE EFFECTS OF NAVIGATION SUPPORT AND GROUP STRUCTURE ON COLLABORATIVE ONLINE SHOPPING PERFORMANCE. ScholarBank@NUS Repository.
Abstract: As a new paradigm of e-commerce, collaborative online shopping fulfills online customers¿ needs to shop with close ones in a social and collaborative environment. Various navigation supports are designed to facilitate customers¿ collaborative online shopping experience by providing collaboration support. This study analyzes the impacts of four different navigation supports. Specifically, a research model is proposed to investigate the effects of four navigation supports on customers¿ online shopping experience. Two constructs used to measure customers¿ online shopping experience are perceived coordination performance and perceived information search scope. Meanwhile, the moderating role of group structure is also explored. In addition, we also tested the effects of consumers¿ online shopping experience (i.e., perceived coordination performance and perceived information search scope) on consumers¿ perceived decision quality. A laboratory experiment is designed to test the proposed model and hypotheses.
URI: http://scholarbank.nus.edu.sg/handle/10635/35572
Appears in Collections:Master's Theses (Open)

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