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Title: Assembling New Avengers: The Successful Comic-Book Superhero Film in PostMillennial Hollywood
Keywords: blockbuster, film, franchise, hollywood, convergence, superheroes, spectatorship
Issue Date: 24-May-2012
Citation: KOH WEE HIM WILSON (2012-05-24). Assembling New Avengers: The Successful Comic-Book Superhero Film in PostMillennial Hollywood. ScholarBank@NUS Repository.
Abstract: This thesis examines how comic-book superhero films are functioning successfully within postmillennial Hollywood. In particular, it analyzes these films as cultural artefacts produced within a mediascape dominated by the interlinked triple ethea of convergence culture, hyper-spectatorship, and franchise-building. This analysis sheds light upon the changed demands and expectations of media consumers during this era, and on the updated strategies which media producers have deployed to meet these expectations. This thesis accordingly finds that successful comic-book superhero films present as important structuring texts for their respective overall franchises, and that utopian views of convergence culture as emancipatory and the hyper-spectator as powerful are problematic when one considers the success and prevalence of these comic-book superhero film franchises. Rather, the advent of convergence culture and the dominance of the hyper-spectator have afforded media producers new challenges and platforms against which to systematically instrumentalize the affection and autonomy of media audiences.
Appears in Collections:Master's Theses (Open)

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