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Title: Myopic loss aversion : Do evaluation periods and presentation modes matter?
Keywords: experiment, behaviour economics, gambling, loss aversion, framing effect
Issue Date: 9-Jun-2008
Citation: LU XIAOYAN (2008-06-09). Myopic loss aversion : Do evaluation periods and presentation modes matter?. ScholarBank@NUS Repository.
Abstract: This study has employed principles of behavioral economics, primarily that of Myopic Loss Aversion (MLA), in an attempt to understand the gambling behavior of individuals playing slot machines and to perhaps shape regulation towards excessive behaviour or addiction. Individuals are often myopic in evaluating sequences and gambling opportunities. The literature suggests that both the Evaluation Period (EP) and the Presentation Mode (PM) matter, and that they are due to myopia. Both a longer EP and an aggregated PM increase the attractiveness of a series of bets. In this study, we argue that the relationship between a longer EP and an aggregated PM may not be generalized as suggested by earlier works, for it depends on specific parameters of the bets. We introduce the concept of MLA and specifically analyze the causal mechanisms through which EP and PM affect the decision-maker gambling with a high probability of trivial losses.
Appears in Collections:Master's Theses (Open)

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