Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/23841
Title: Entry Strategies for De-Alio Firms in the Digital Music Player Industry
Authors: LI WEN
Keywords: ENTRY STRATEGIES, DE-ALIO, DIGITAL MUSIC PLAYER
Issue Date: 10-Jan-2011
Source: LI WEN (2011-01-10). Entry Strategies for De-Alio Firms in the Digital Music Player Industry. ScholarBank@NUS Repository.
Abstract: Academics have discussed the dynamics between new entrants and incumbents and the complementary assets needed to commercialize a technology. This paper discusses the special situation of de-alio entrants, built on the synthetic framework proposed by Gans-Stern (2003) and He et al. (2006). In He et al. (2006), it is argued that de-alio entrants can leverage on existing complementary assets to enter along a new technology trajectory and then develop the intellectual property later on. We question whether this is the only entry behavior for de-alio entrants. We have investigated the digital audio player industry, adopting the complementary assets perspective. We illustrate the entry strategies adopted: leveraging on existing complementary assets first then building up intellectual property or vice-versa. We propose that the entry path followed by de-alio entrants, as suggested by He et al., can be bi-directional contingent on whether the complementary assets they hold are generic or specialized.
URI: http://scholarbank.nus.edu.sg/handle/10635/23841
Appears in Collections:Master's Theses (Open)

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