Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.chb.2010.02.012
Title: Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience
Authors: Cho, H. 
Chung, S. 
Lee, J.-S.
Keywords: Online privacy
Optimistic bias
Perceived controllability
Perceived vulnerability
Prior experience
Risk judgments
Issue Date: 2010
Source: Cho, H., Chung, S., Lee, J.-S. (2010). Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience. Computers in Human Behavior 26 (5) : 987-995. ScholarBank@NUS Repository. https://doi.org/10.1016/j.chb.2010.02.012
Abstract: This study examined the ways in which Internet users construct their risk judgments about online privacy. The results, based on telephone survey data from a national probability sample in Singapore (n = 910), revealed that (a) individuals distinguish between two separate dimensions of risk judgment (personal level and societal level), (b) individuals display a strong optimistic bias about online privacy risks, judging themselves to be significantly less vulnerable than others to these risks, and (c) internal belief (perceived controllability) and individual difference (prior experience) significantly moderate optimistic bias by increasing or decreasing the gap between personal- and societal-level risk estimates. The implications of the findings for research and practice are discussed. © 2010 Elsevier Ltd. All rights reserved.
Source Title: Computers in Human Behavior
URI: http://scholarbank.nus.edu.sg/handle/10635/21852
ISSN: 07475632
DOI: 10.1016/j.chb.2010.02.012
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