Research study on the trends and patterns of corporate giving to charities in Singapore

Abstract

This pioneer study attempts to examine the growth of corporate philanthropy and the motivation behind corporate giving in Singapore. Understanding these critical aspects are important to local policy makers and charity organizations as it will provide empirical data in promoting corporate philanthropy and help charities to enhance corporate philanthropy.To examine the dynamics and motivations of giving, the following hypotheses are tested and they cover: the speed and extent of growth in corporate philanthropy will depend on the motivations of the Chairman/CEO towards charitable contributions; the decision-makersa?? attitude towards corporate giving is motivated by his/her own beliefs and values towards charity, peer influence and the cultural context that he/she is operating in. Corporate giving will increase over the years but will move towards strategic philanthropy rather than altruistic giving. Corporate donors will expect returns on their donations such as tax exemption, recognition by government, and other goodwill valuable to them.