Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/16679
Title: Prices, Product Qualities and Consumer Perceptions: An Empirical Study
Authors: HU HANYUE
Keywords: Price, Quality, Consumers' expectations, Price-quality correlation, Price-premium
Issue Date: 16-Feb-2009
Source: HU HANYUE (2009-02-16). Prices, Product Qualities and Consumer Perceptions: An Empirical Study. ScholarBank@NUS Repository.
Abstract: A lot of theoretical studies suggest that unobservable qualities can be signaled byprices based on consumers having rational expectations that constrain the sellersnot to shirk on quality when consumers buy the product in a repeated setting.However, empirical tests of this literature are limited. They have not establishedwhether consumers do have rational expectations of quality and find only veryweak evidence on whether price indeed works as a signal of unobserved quality.We choose AA dry batteries as a typical experience good to do an empirical studyand consumer surveys are conducted to find out whether consumers have rationalexpectations about quality given the information on price. Results validate thatprice signals unobservable quality for batteries. Results also suggest that otherfactors such as country, brand, retailer, type of batteries, and purchasingplace alter the relationship between price and unobservable quality.
URI: http://scholarbank.nus.edu.sg/handle/10635/16679
Appears in Collections:Master's Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Hu Hanyue_Master Thesis.pdf318.09 kBAdobe PDF

OPEN

NoneView/Download

Page view(s)

319
checked on Dec 18, 2017

Download(s)

214
checked on Dec 18, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.