Please use this identifier to cite or link to this item:
Title: Statistical modeling of product purchases and new measures for brand loyalty
Keywords: Brand Loyalty Statistical Modeling Product Purchases
Issue Date: 9-Jun-2007
Citation: TAN SWEE LEONG (2007-06-09). Statistical modeling of product purchases and new measures for brand loyalty. ScholarBank@NUS Repository.
Abstract: In the marketing world, it is always of interest for a firm to study the purchasepatterns of its consumers and that of its competitors. I will study the differentmethods of how we model consumersa?? purchase patterns for a wide range ofproducts from commonly used products like the purchase of a box of tissuepaper to more durable products such as in the purchase of a house or car andfinally to those situations when there is only one purchase in the lifetime of anindividual.Furthermore, each firm is always constantly trying to study the brand loyalty oftheir product, to understand how best to increase their market share. Here, I willalso be introducing current as well as new ways of measuring brand loyalty.Finally, I will apply these theories to the choices made by our own local studentsin choosing their preferred choice of Post-Secondary Education.
Appears in Collections:Master's Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
Tan Swee Leong Masters Thesis.pdf767.68 kBAdobe PDF



Page view(s)

checked on Oct 21, 2018


checked on Oct 21, 2018

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.