Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/16199
Title: Statistical modeling of product purchases and new measures for brand loyalty
Authors: TAN SWEE LEONG
Keywords: Brand Loyalty Statistical Modeling Product Purchases
Issue Date: 9-Jun-2007
Source: TAN SWEE LEONG (2007-06-09). Statistical modeling of product purchases and new measures for brand loyalty. ScholarBank@NUS Repository.
Abstract: In the marketing world, it is always of interest for a firm to study the purchasepatterns of its consumers and that of its competitors. I will study the differentmethods of how we model consumersa?? purchase patterns for a wide range ofproducts from commonly used products like the purchase of a box of tissuepaper to more durable products such as in the purchase of a house or car andfinally to those situations when there is only one purchase in the lifetime of anindividual.Furthermore, each firm is always constantly trying to study the brand loyalty oftheir product, to understand how best to increase their market share. Here, I willalso be introducing current as well as new ways of measuring brand loyalty.Finally, I will apply these theories to the choices made by our own local studentsin choosing their preferred choice of Post-Secondary Education.
URI: http://scholarbank.nus.edu.sg/handle/10635/16199
Appears in Collections:Master's Theses (Open)

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