Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/15853
Title: The Common Sense that makes the "Otaku": Rules for Consuming Popular Culture in Contemporary Japan
Authors: KAM THIAM HUAT
Keywords: "otaku", labeling, common sense, consumption, popular culture, Japanese society
Issue Date: 30-Apr-2009
Source: KAM THIAM HUAT (2009-04-30). The Common Sense that makes the "Otaku": Rules for Consuming Popular Culture in Contemporary Japan. ScholarBank@NUS Repository.
Abstract: Why are there "otaku"? The conventional approach to this question is to examine people participating in particular consumption, without explaining why they are called "otaku". I propose to approach this question by looking at "otaku" as a label: people are called "otaku" because they are judged to fit certain rules by themselves or others. There is thus a necessity to examine the people who use the label "otaku" and the rules they base their judgments on. This thesis focuses on the labeling process undertaken by a group of Japanese university students and the rules they invoke. This thesis concludes that there are four rules which these students use to determine who the "otaku" are, namely "reality rule", "communication rule", "masculinity rule" and "majority rule". The four rules constitute these students' common sense on consumption and "otaku" is stamped on people who are perceived to have deviated from this common sense.
URI: http://scholarbank.nus.edu.sg/handle/10635/15853
Appears in Collections:Master's Theses (Open)

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