Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/15843
Title: Pricing and inventory strategies in dual-channel distribution system
Authors: YUAN LE
Keywords: Pricing, inventory, dual-channel distribution system, optimization
Issue Date: 28-Mar-2009
Source: YUAN LE (2009-03-28). Pricing and inventory strategies in dual-channel distribution system. ScholarBank@NUS Repository.
Abstract: Motivated by growing attention to the creation of a manufacturer-owned direct resell channel, this thesis studies how channel members react to simultaneous horizontal and vertical competition. Based on a general dual-channel distribution model, where a monopolist manufacturer sells its product through a retail channel and a direct channel, we study the inter-channel competition in two scenarios. First we consider the competition pricing strategy of each channel member under both centralized and decentralized decision making. Our results suggest that the technique of demand modeling plays an important role in the pricing decision process. In the second scenario, we study the jointly optimal price and inventory decision as a newsvendor problem, considering dynamic customer choice when channel stock out occurs. We numerically investigate the effect of inter-channel excess demand shifting on the optimal decisions based on linear demand function and multinomial logit model (MNL).
URI: http://scholarbank.nus.edu.sg/handle/10635/15843
Appears in Collections:Master's Theses (Open)

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