Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/147166
Title: AGE AND CHOICE-INDUCED PREFERENCE CHANGE
Authors: TEOW SUET FANG RACHEL
Keywords: age, choice-induced, preference change
Issue Date: 12-Apr-2018
Citation: TEOW SUET FANG RACHEL (2018-04-12). AGE AND CHOICE-INDUCED PREFERENCE CHANGE. ScholarBank@NUS Repository.
Abstract: Research on emotional regulation and regret in aging has provided reasons to expect that older adults may have a heightened sensitivity to dissonance effects, which could motivate a greater choice-induced preference change. Yet, no studies exist that has directly examined age differences in this preference change. To address this, a modified version of free choice paradigm was tested on both the young and old and included choice trials of two-options and seven-options to test age differences across different number of options. In the present study, participants first rated the preference of food items and then made a choice between food items that they have rated similarly, following which they rerated the food items. Results showed that overall older adults are consistently more susceptible to showing a greater degree of post-decisional preference change, regardless of the number of options. Our results suggest that choice-induced preference change could be a protective strategy that older adults engage in to help regulate emotions when making difficult decisions in older age. Policy makers should also be aware of such heightened choice-induced preference effect when designing choice structures for the elderly to guide better lifestyle choices.
URI: http://scholarbank.nus.edu.sg/handle/10635/147166
Appears in Collections:Bachelor's Theses (Restricted)

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