Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/143825
Title: HYBRID ELECTRIC CARS IN SINGAPORE: EXPLORING THE INFLUENCES BEHIND THEIR (NON-)PURCHASE
Authors: Gabriel Goh Shyue Sian
Keywords: hybrid electric cars (HECs), car purchase, green consumerism, gendered environmentalism
Issue Date: 2017
Citation: Gabriel Goh Shyue Sian (2017). HYBRID ELECTRIC CARS IN SINGAPORE: EXPLORING THE INFLUENCES BEHIND THEIR (NON-)PURCHASE. ScholarBank@NUS Repository.
Abstract: Hybrid electric cars (HECs) are promoted in the green consumerism market as environmentally-friendly transport options that meet travel needs while reducing carbon dioxide emissions which drive global warming (Coad et al., 2009, Graham-Rowe et al., 2012). While factors affecting purchase of HECs are well-studied on the socioeconomic front, there has been little consideration for how gender may influence the purchase of HECs. In gendered environmentalism, women are found to be more environmentally concerned than men (Hadler and Haller, 2011, Xiao and McCright, 2014). In the context of HECs, understanding how gender may influence the purchase of environmentally-friendly HECs is therefore important because should women be more inclined to purchase HECs, marketing strategies for HECs can be redesigned by focusing on women’s interests to increase purchase of HECs. Having more HECs replace conventional fuel-based cars will consequently be beneficial in combatting global warming. In this regard, this research looked at determining the extent to which gender, amongst other factors, influences the purchase of HECs in Singapore households. From surveys and interviews conducted, it appears that gender has no influence in car purchase as women are minimally involved in car purchase. In households where women are involved, and should environmental concerns be raised during car purchase, men and women are equally inclined to raise environmental concerns and consider buying HECs. Instead, the primary concerns influencing choice of households’ cars purchased stem from practical aspects such as a car’s price, performance, reliability, and physical design, considerations that mirror literature in green consumerism studies pertaining to factors shaping purchase of HECs. In line with these findings, this thesis argues that to improve the purchase of HECs in Singapore, it will be imperative that the government begin promoting the benefits of using HECs while revising policies to incentivise the purchase of HECs.
URI: http://scholarbank.nus.edu.sg/handle/10635/143825
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