Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140641
Title: Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment
Authors: Rajiv, Surendra 
Mukherji, Prokriti
Dutta, Shantanu
Issue Date: Sep-2008
Citation: Rajiv, Surendra, Mukherji, Prokriti, Dutta, Shantanu (2008-09). Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008 : 1-41. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 2008-008
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-008
URI: http://scholarbank.nus.edu.sg/handle/10635/140641
Appears in Collections:Staff Publications

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