Examining the use of fine print messages in advertising

Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/140378

DC Field	Value
dc.title	Examining the use of fine print messages in advertising
dc.contributor.author	Lan, Luh Luh
dc.contributor.author	Lwin, May O.
dc.contributor.author	Yu, Guat Hwa
dc.date.accessioned	2018-04-19T04:15:08Z
dc.date.available	2018-04-19T04:15:08Z
dc.date.issued	2000-07
dc.identifier.citation	Lan, Luh Luh, Lwin, May O., Yu, Guat Hwa (2000-07). Examining the use of fine print messages in advertising. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029 : 1-26. ScholarBank@NUS Repository.
dc.identifier.uri	http://scholarbank.nus.edu.sg/handle/10635/140378
dc.relation.ispartofseries	Research Paper Series; 2000-029
dc.type	Working Paper/Technical Report
dc.contributor.department	STRATEGY AND POLICY
dc.contributor.department	MARKETING
dc.description.sourcetitle	Research Paper Series (National University of Singapore. Faculty of Business Administration); 2000-029
dc.description.page	1-26
Appears in Collections:	Staff Publications Elements

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